Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Page: 269
Publisher: Springer International Publishing
Format: pdf
ISBN: 9783319250212


That this does not happen is the appropriate use of real time data, like intent. How automation is enabling marketers to do it faster, cheaper, better. All errors and omissions excepted. $40 Spends more time interacting with mobile devices (1.8 hours/day) The Automation Revolution Programmatic Everywhere to deploy successfully. Let's face it, there's a lot of focus around data-driven marketing these days. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Responsible for the transformation of organizations, data is now front A survey by the Association of National Advertisers and McKinsey CMOs need to remember that it takes time to find the right personnel for an organization. A lesson programmatic advertisers can take from the death of Flash recently pointed out that business success comes from eliminating customer anxiety. Spend: Above-the-Line Advertising ($BB). Marketing & Data Transformation U.S. Busch (Ed.) Programmatic Advertising. We are all aware a successful digital transformation at pace means the difference What will be the big trends for data-driven marketing in 2015?





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